Natura Pet Brands, which was acquired by Procter & Gamble back in 2010, is in the news again for a new recall of their dry dog foods and cat foods.
Natura initially issued a voluntary recall in March this year following the discovery of Salmonella contamination by the U.S. FDA in one of the company’s products, and on June 18th, 2013, Natura expanded the dry pet food recall to include additional brands and product lots.
The new recall includes specific lots of all of the company’s brands, including Innova, EVO, California Natural, Healthwise, Karma and Mother Nature. It does not apply to any of the canned pet food formulas at this time. The U.S. FDA has additional information on the Natura-brand formulas recalled and the specific lots involved.
Flint River Ranch Headquarters also released the following regarding the recent pet food recalls and how Flint River Ranch is not involved and has never been involved in a pet food recall:
“This coming October marks Flint River Ranch’s 19th anniversary! In those years, Flint River Ranch has helped set the industry’s standard for Super Premium pet foods: all-natural formulas made with human-quality ingredients without the addition of potentially harmful preservatives. Our use of superior ingredients, along with important quality controls and a dedicated oven-baking manufacturing process, produce simple, healthy, all-natural holistic canine and feline foods you trust.
While competition in our industry has increased, Flint River Ranch’s commitment to quality has never wavered. While some heavily-marketed brands lack solid nutrition, many manufacturers have followed the natural trend and tried to improve their offerings. Since it’s expensive to manufacture an all-natural, quality pet food, some regrettably took short-cuts.
Short-cuts like using cheaper imported ingredients or short-cutting safe production methods proved harmful to pets and resulted in major pet food recalls that unfortunately continue to happen again & again. The stress, anger and even heartache by the past industry recalls is understandable, and now with a third recall by the Natura company within 12 months, these events has caused damage to the entire industry and forced some customers to question what they are feeding their beloved pets.
Flint River Ranch continues to use high-quality, tested and safe ingredients. We have never been subject to or involved in a pet food recall nor had a negative regulatory review. We have never used ingredients from China, even before Chinese-sourced ingredients came under scrutiny. We will always think of the end result of our products — your pets, first!
Flint River Ranch follows the general concept of “Occam’s Razor” — the simplest choice is often the correct solution and a product must not be multiplied beyond necessity. Flint River Ranch will always support the general philosophy of keeping our products simple.
We have truly appreciated your support during the past 19 years and look forward to the next 19 and beyond. Our sincere thanks from the entire Flint River Ranch Team to our loyal customers and hardworking distributors! It is enriching to be involved in your lives, and we take our responsibility of your pets health very seriously.
Thank you for your continued support of Flint River Ranch!”
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